media arts lab

Mar 21, 2023

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

Dec 5, 2022

TBWA CEO redefines objectives for a new era

Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.

Jul 28, 2022

Creative Minds: A limbo artist dreams of discussing the human mind at dinner

Pimwadee 'Pim' Lai, the creative director at TBWA Media Arts Lab Singapore, does voiceovers on the side and when things get too hectic, finds comfort in doing her laundry.

Jan 5, 2022

Shock and applause for Apple Watch's chilling real-life emergency call ad

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives.

Nov 11, 2021

Creative Minds: Yukai Nishimura's destiny in art direction

We get to know the art director at TBWA Hakuhodo and Media Arts Lab through her answers to 11 questions. Learn why she never considered any other career, why sushi is a nearly spiritual experience for her, and how she has to remind herself not to be too serious.

May 21, 2018

Apple rolls out another Animoji karoke video

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.