Retail availability of pork products in Hong Kong is slated for Q4. But the company still awaits a regulatory nod from China.
HONG KONG - Like its peers, McDonald's might be seen as a victim in the expired-meat saga that began last week in China. But in Hong Kong, the company violated several rules from the crisis-management playbook and will now have to rebuild its image following a "large withdrawal from the bank of trust", according to PR experts.
PR experts from the region weigh in on how the fast-food giants can regain trust after a TV sting revealed expired meat in their supply chains.
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