meat
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Why plant-based proteins shouldn’t be marketed as ‘alternative’
Flying Fish Lab's Mario Braz de Matos has a few suggestions on how to make the plant-based protein industry more exciting for various demographics.
How plant-based brands are localising in Asia
Amid the boom of plant-based meat substitutes and drinks in the region, local brands are finding distinctive ways to adapt to the diverse palates and needs of regional consumers.
Impossible Foods to push pork substitute in Asia expansion
Retail availability of pork products in Hong Kong is slated for Q4. But the company still awaits a regulatory nod from China.
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
HONG KONG - Like its peers, McDonald's might be seen as a victim in the expired-meat saga that began last week in China. But in Hong Kong, the company violated several rules from the crisis-management playbook and will now have to rebuild its image following a "large withdrawal from the bank of trust", according to PR experts.
McDonald’s, KFC will struggle to regain trust after expired-meat scandal
PR experts from the region weigh in on how the fast-food giants can regain trust after a TV sting revealed expired meat in their supply chains.
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