Amit Jain
Jul 23, 2014

McDonald’s, KFC will struggle to regain trust after expired-meat scandal

PR experts from the region weigh in on how the fast-food giants can regain trust after a TV sting revealed expired meat in their supply chains.

McDonald’s, KFC will struggle to regain trust after expired-meat scandal

Global fast food chains McDonald’s and KFC find themselves caught once again in a serious PR crisis after a local meat supplier, Shanghai Husi Food Co, was accused of supplying rotting meat to the fast-food chains.

Given previous incidents regarding food-safety in China, gaining back trust will prove difficult.

"The confidence of the Chinese public in food safety has been so shaken to its core, consumers have lost count how many times products have been tainted or contaminated," Bob Pickard, APAC chairman of Huntsworth told PRWeek.

"Their doubts about the assurances which companies provide them about safety were already pervasive, and now trust has become almost non-existent. Any company communicating in this environment of universal skepticism must assume that few will believe what they say, and therefore that only sincere actions sustained over time will be perceived as real."

Read the full article on PRWeek Asia


Related Articles

Just Published

2 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

3 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

3 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

8 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.