There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
The branding agency adds to what Songtradr calls a comprehensive music offering for brands.
Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.
Tamon Fujimi of MassiveMusic Tokyo describes getting his 'groove on' as a judge of the Music category at Spikes Asia.
Global music agency opens Tokyo office.
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