massivemusic

Jun 18, 2021

Campaign Crash Course: Why and how to develop a sonic identity

There's much more to sonic branding than picking (and paying through the nose for) a popular song. An expert from MassiveMusic explains why you should consider developing a brand sound, and how to effectively approach that process.

Jun 9, 2021

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

Jun 4, 2021

MassiveMusic acquired by Songtradr

The branding agency adds to what Songtradr calls a comprehensive music offering for brands.

Apr 28, 2021

Notes of science enter the art of sonic branding

Ambitious new projects from the likes of MassiveMusic and DLMDD are bringing fresh rigour to matching sounds with brand attributes, opening more ears to a previously mysterious process.

Oct 4, 2018

Music Spikes judge: Advertising cannot operate within an echo chamber

Tamon Fujimi of MassiveMusic Tokyo describes getting his 'groove on' as a judge of the Music category at Spikes Asia.

May 2, 2017

MassiveMusic arrives in Japan

Global music agency opens Tokyo office.