martin lindstrom
Marketers have forgotten who pays their salaries: Lindstrom
HONG KONG - On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
How effective is your advertising? Martin Lindstrom and Richard Pinder on the last ad that made them buy.
How effective is your advertising? Martin Lindstrom (pictured left), author of Buyology - Truth and Lies About Why We Buy, and Richard Pinder (pictured right), CEO of Publicis, on selling their own assets and the last ad that actually made them buy.
Martin Lindstrom on the buyology of an idea
SHANGHAI - Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on 'the buyology of an idea', sponsored by DDB.
Martin Lindstrom signs as keynote speaker at the AME Festival
ASIA-PACIFIC - Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March at the Pudong Shangri-La in Shanghai this year.
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