EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.
Campaign speaks to Flint exclusively about her new role as chief commercial officer, superseding chief marketing officer Jill Kluge, who is set to depart in September after 30 years with the hotel chain.
Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.
Current CMO Michael Hobson will be retiring at the end of this year.
Robot Pepper can give directions, tell stories, and even pose for a selfie.
HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.
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