The longtime tech executive is applying her digital chops and partnering skills to bring consistency and scale to the luxury hotel group’s brand experience.
Clever marketing doesn’t necessarily have to diss competition; engagement can also come by elevating rivals.
The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.
Jill Kluge will continue in a part-time capacity as brand advisor for hotel brand.
EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.
Campaign speaks to Flint exclusively about her new role as chief commercial officer, superseding chief marketing officer Jill Kluge, who is set to depart in September after 30 years with the hotel chain.
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