machine learning

Oct 15, 2020

Google Analytics overhaul emphasises machine learning and privacy

The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.

Apr 22, 2020

Yes, machines can help retailers act more responsibly during this pandemic

The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.

Mar 7, 2019

AdAsia touts AI upgrades to publisher platform

The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.

Sep 20, 2018

Machine learning improves campaign effectiveness, study shows

Magna, IPG Media Lab and true[X] teamed up on the research.

Aug 30, 2018

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.