If you’re beginning your journey, start with a small but specific business challenge, and move up from there. Here are five core principles to consider.
A series of AI offerings from Microsoft target advertisers beginning digital transformations.
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
The feature is part of a much larger strategy to help merchants optimise conversions.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
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