machine learning
Why we must celebrate technology and talent in equal measure
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
How Alodokter lifted engagement by 45% using machine learning
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
Google Analytics overhaul emphasises machine learning and privacy
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Yes, machines can help retailers act more responsibly during this pandemic
The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.
Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
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