Aug 22, 2019

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Nov 17, 2017

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

Jan 16, 2015

Ad Nut: Hot women, same-sex relationships and adventurous hair

Ad Nut brings you good and bad ads from all over. This week, work for Sport England, Gillette, Lynx, Nikon, Adidas, Newcastle, Juicy Fruit, Pizza Hut and many more.

Jun 17, 2011

BBH rolls out Unilever's Lynx campaign in China

SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.

Mar 18, 2011

Unilever launches Lynx in HK with sexy YouTube video

HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.