An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Ad Nut brings you good and bad ads from all over. This week, work for Sport England, Gillette, Lynx, Nikon, Adidas, Newcastle, Juicy Fruit, Pizza Hut and many more.
SHANGHAI - BBH China today launched Unilever's Lynx brand in the China market, rolling out a campaign featuring controversial celebrity Edison Chen that promises to 'awaken men's charms and unlock women's desires'.
HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.
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