TODAY'S EDITION 07/14/2026

Latest

Meta removes controversial AI feature within days of launch

The negative reaction to the tool was swift and global, forcing Meta to say it ‘missed the mark’.

IBM promotes internally for new APAC VP of marketing role

Tuhina Pandey expands her responsibilities to take up the new role.

Mercedes-Benz Singapore’s Darren Ng on the new rules of luxury retail marketing

Ng explains why customer experience, usability, and community matter more than polished campaigns in an increasingly crowded auto and EV market.

The Information

Sapna Chadha on Google’s AI-powered shopping push

Google's vice president of Southeast Asia on the company's “agentic Gemini era”, giving rise to new opportunities for brands and how they can interact with customers.

The big World Cup campaigns, in one scroll

Check out the best ads from the world's biggest brands, including Coca-Cola, McDonald's, Samsung, Adidas, Marriott, Hyundai, Nike, and more.

Suzuki trades green messaging for driving fun in EV debut

Australian creative shop ATime&Place has created the work.

APAC commands 55% of global OOH ad spend, the highest of any region

The region accounts for $29.7 billion in annual OOH spend, ahead of North America and Europe, with China leading the top 10 markets by volume, World Out of Home Organisation’s (WOO) report finds.

The Information

Even as Europe baked, sustainability remained off the Cannes agenda

Outside the AI-induced enthusiasm, Laura Ranzato argues that the industry paid remarkably little attention to the energy and environmental costs that come with it.

'The question wasn't whether AI was used, but whether it made the idea stronger': Anupriya Acharya on Cannes Creative Data

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.

Backlash mounts after Louis Vuitton wins $1.5 million trademark case against Molly Tea

"I hope that lawsuit was worth it," wrote one user as the ruling ignited a backlash in China, where netizens question the optics of a Western luxury house defending a monogram long associated with Japanese design influences against a local tea chain.

Campaign’s Over Fifty List 2026: Shaun Tay, The Shout Group

From resurrecting a failing business to building Malaysia's most admired locally owned agency, Tay has become a lightning rod for the local agency scene.

The Work



Promoted content

The Future of attention

Attention has become one of the most valuable resources in marketing, yet one of the least understood. In this four-part video series, leaders from Kenvue, Disney and Xpln.ai explore how changing consumer behavior, evolving media environments and new approaches to measurement are reshaping the way brands earn attention, build trust and drive impact.

OPINIONS

How inclusive marketing won hands-down at Cannes

Unpicking Creative Equals' research on Cannes Lions winners.

Why did APAC’s Cannes tally fall sharply in 2026?

SOUNDING BOARD: Did APAC simply produce less award-worthy work this year, or did Cannes’ tougher rules expose markets that had become as skilled at building case studies as campaigns?

Is advertising still a good career choice for young creatives?

Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?

Eurovision Asia is a new test for brands

For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.

What does it mean to be an LGBTQ+ influencer in Asia in 2026?

Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.

'AI can't replicate human vulnerability': Lili Jiang on the Cannes Lions 2026 reset

Jury expectations have changed drastically in recent years, the Cheil Hong Kong ECD opined. She believes creative judgement is the key differentiator in winning work.

Why Asia still struggles for recognition at Cannes

Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms, writes Andreas Krasser.

When marketing briefs go too far — and when they don't

"The brief’s job is to hand the agency a problem they can’t wait to solve. Not a solution they’re expected to execute," says Pieter-Paul von Weiler, co‑founder of BetterBriefs.


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