Gold wins from Leo and Ogilvy extended Singapore’s lead, with solid showings from South Korea and New Zealand, but APAC has yet to secure a Grand Prix.
TODAY'S EDITION
06/25/2026
CANNES CONTENDERS FROM ASIA-PACIFIC
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Father-son story drives AIA’s latest emotional insurance campaign
AIA is looking to reframe insurance as an act of love, rather than a numbers-driven purchase, with an emotional father-son story from BBDO Hong Kong.
OMD Australia names new COO and Sydney MD
Details on this appointment and more in our weekly roundup.
Promoted content
The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?
Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different
The Knowledge
Omnicom agencies dominate top of June global media rankings
Meanwhile, Publicis Groupe rises in the holding company league.
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
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Promoted content
The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?
Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different
OPINIONS
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.
Yannick Bolloré: Combine power of machines and understanding of human desire to win
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Yannick Bolloré of Havas completes the series.
Arthur Sadoun: People are our number one asset and key differentiator for our clients
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.
The editor's diary from Cannes Lions 2026
Smart, unfiltered notes from the Croisette, as seen through the Campaign Asia editor's lens.
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.