As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

Meet the inspiring women and companies driving progress and redefining leadership across the region.

A new initiative from TBWA\SMP Manila and Planet Water Foundation is turning AI prompts into water donations, spotlighting the environmental cost of chatbot use.

Uncommon Creative Studio created the film.

Appointment was made through a competitive pitch process.

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.

As Labubu's demand and resale show signs of cooling, here's a look at the next phase of scalable IPs and what separates lasting franchises from fleeting hype.

A funny Ericsson ad sparked Nutchanun Chiaphanumas’ path into advertising. Today, the We Are Social Thailand creative looks to people, stories and plenty of animals for ideas.

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.

Network’s backing follows recent pushback from other holdcos.

The grades are in for Campaign Asia's 23rd annual evaluation of APAC agency networks. Knowledge subscribers get early access.