TODAY'S EDITION 06/02/2026

Latest

2026 Cannes Contenders: Gut Singapore predicts APAC hopefuls

Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

Google expands virtual try-on across key APAC markets

The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.

Accenture Song brings back founding member to lead Southeast Asia

Patricio De Matteis is no stranger to the business or the region.

Sandpiper launches Malaysia office

Poaches Edelman executive to lead the firm, and anchor its Southeast Asia expansion.

Innocean targets Korea’s mountain ramen waste problem

'Magic bombs' turn discarded ramen broth into solid gels. Ad Nut doesn't think technology can compensate for a spectacular lack of civic sense.

'Familiarity does not equal immunity': Starbucks Korea struggles to quell 'Tank Day' outrage

The marketing fiasco has wiped out millions in sales, delivery worker unions have vowed to refuse orders, and government officials will ban the coffee giant from public events. The fallout in Starbucks' third biggest market shows no sign of stopping.

APAC Power List 2026: The top 50 marketers shaping the region's next chapter

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

2026 Cannes Contenders: Thinkerbell predicts winners from APAC

Chief creative Tom Wenborn, shares his winning bets with Campaign.

FairPrice marketing chief Alvin Neo steps down

The veteran marketer leaves after nearly seven years spent modernising the retailer's customer ecosystem and driving its digital retail strategy.

60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness

Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.

Creative Minds: A Myanmar creative on advertising as a gateway to filmmaking

It may not be film, but it satisfies his storytelling itch and it's guided by a younger self’s instinct to create, and to care more openly.

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

The black box ate the media plan

How the transparency revolution became a trust exercise

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

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