The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
SHANGHAI – Euro RSCG Shanghai has been appointed as agency-of-record for Chinese children’s clothing brand Balabala, following a pitch against Leo Burnett and DraftFCB.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins