The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
ASIA's TOP 1000 BRANDS: Uniqlo steals third spot while Muji and Aeon are among the biggest local gainers.
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
SHANGHAI – Euro RSCG Shanghai has been appointed as agency-of-record for Chinese children’s clothing brand Balabala, following a pitch against Leo Burnett and DraftFCB.
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