lionel messi

Feb 20, 2024

Lionel Messi issues apology after Hong Kong no-show amid backlash in China

The ongoing uproar raises the stakes for Messi's brand collaborations with Louis Vuitton, dairy brand Mengniu, baijiu major Chishuihe, and delivery giant J&T Express, among others.

Feb 5, 2024

Tatler withdraws HK$16 million government grant for Messi no-show

The promotional blitz by Tatler featured Messi’s face right in the middle of all marketing material, leading fans to expect his magic on the field. Minister Kevin Yeung says spectators can contemplate independent legal recourse.

Feb 5, 2024

Tatler's Messi mess: Hong Kong event plunges into chaos without star player

Angry fans booed during the pre-season friendly after a Lionel Messi no-show and the Hong Kong government said organisers, Tatler Asia, might face a reduction in funding.

Nov 28, 2022

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

Apr 5, 2021

Messi murals land Budweiser in messy controversy

The brand’s murals depicting Lionel Messi’s life have been painted over existing street art in Delhi and Mumbai

Jan 21, 2019

'Playing catch up leads to innovations': La Liga India head

In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.