linkedin

Feb 28, 2020

LinkedIn is testing shortform video 'stories' feature

The network wants to inject some 'light, creative' formats into the business networking world.

Oct 30, 2019

Slow and steady wins the marketing race, says LinkedIn

"ROI is a marathon, but too many marketers have been busy sprinting."

Aug 16, 2018

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

Apr 3, 2018

LinkedIn introduces video for Sponsored Content

Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.

Jan 12, 2018

Recruiter Tyron Giuliani leaves Optia to focus on coaching

The executive search specialist says advertising agencies are grossly under-using LinkedIn as a means of generating new business.

Oct 13, 2017

LinkedIn pushes out video for sponsored content

Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.