The network wants to inject some 'light, creative' formats into the business networking world.
"ROI is a marathon, but too many marketers have been busy sprinting."
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.
The executive search specialist says advertising agencies are grossly under-using LinkedIn as a means of generating new business.
Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.
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