Become a KPI wizard to up your game.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
Jackson Kwok of X Social examines how mismatched expectations in KPIs leads to a vicious cycle.
K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.
SHANGHAI - A media plan is not a media plan is not a media plan—particularly when fluctuating consumer profiles and a fragmented media environment come into play to cause wastage and disarray. One media agency in China says it is trying to plug the holes.
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