By greenlighting memorably wacky advertising, plus a tie-up with K-pop girl group Blackpink, Chitravinee Vannakorn has helped an old-line Thai bank attract 15 million mobile users.
The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.
Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.
Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.
Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.
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