A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.
The bank releases a documentary, with GreyNJ United, that focuses on businesses taking—and declining—zero-interest, 10-year COVID-19 recovery loans.
By greenlighting memorably wacky advertising, plus a tie-up with K-pop girl group Blackpink, Chitravinee Vannakorn has helped an old-line Thai bank attract 15 million mobile users.
The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.
Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.
Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.
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