kasikornbank

Jun 29, 2020

Asia-Pacific Power List 2020: Chitravinee Vannakorn, Kasikornbank

By greenlighting memorably wacky advertising, plus a tie-up with K-pop girl group Blackpink, Chitravinee Vannakorn has helped an old-line Thai bank attract 15 million mobile users.

Nov 18, 2019

KBank ad with Blackpink is all about empowerment, but also sexy poses

The K-pop quartet's ad for the Thai bank, by GreyNJ United, has millions upon millions of views. It is also unwatchable/unlistenable if you're not in the target audience.

Oct 7, 2019

Kasikornbank's ad renaissance lives on

Meet Chainarong, Thai renaissance man, in another quirky yet accessible campaign from Greynj United.

Oct 15, 2018

TFW someone you love suddenly changes

Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.

Aug 23, 2017

Ho-hum love story, outstanding response

Formulaic Thai bank ad about a long-distance, long-term, on-again, off-again love affair succeeds despite being entirely predictable.