Ad Nut
Oct 15, 2018

TFW someone you love suddenly changes

Thailand's Kasikornbank dramatises the beefing up of its mobile-banking app.

The video above is how Thailand's Kasikornbank announces an update of its mobile banking app, K Plus, which has 9 million users. The film, by GreyNJ United, does a good job of mirroring the trepidation one feels when a familiar and much-used piece of software changes without warning, although Ad Nut isn't entirely comfortable with equating a significant other to an app. 

In this case, the disconcerted user realizes, after some sarcastic cajoling ("Still using Windows 95?") that the new version is stronger and more helpful than the old, which leads to tears of joy (but not really).

The video comes from the same client-agency team that made the mucho-award-winning Friendshit, which continues to kill (in the sense of getting loud laughs) whenever it's screened to people who haven't seen it before (such as at the recent Spikes Asia Awards, where it won two Grand Prix awards). This new video, called 'Face/off' isn't as funny, but it has a charming weirdness—and nearly 6 million views since last Wednesday on Facebook.

CREDITS

Chairman: Thor Santisiri
Chief Executive Officer: Subbaraju Alluri
Chief Creative Officer: Jureeporn Thaidumrong
Managing Director: Kanaporn Hutcheson
Executive Creative Director: Asawin Phanichwatana
Creative Director: Thanyaluck Pongacha / Jesse Wong
Group Creative Head: Siravich Chatchaiganan / Chanikarn Sitthiaree
Copywriter: Sorrasak Thummakosol / Shanya Jiwachotkamjorn
Senior Art Director: Vongjino Kedjariyanon
Art Director: Vanalee Kraivaree / Nirada Thumrat / Pattaratida Ruannak / Nukool Khamlert / Thanjira Sansanavarnee
Client Service Director: Araya Preechapholkul
Account Manager: Ponlawat Jantip 
Strategic Planning Manager: Jongkoch Dusittanakarin
Operations Service Director: Kanoksak Kanchanachutha
Agency Producer: Nattakit Wongpakorn
Senior Traffic Coordinator: Juthamas Tantated

Production:
Production Company: HUB HO HIN BANGKOK
Email: producer@hubhohin.com
Film Director: Nawapol Thamrongrattanarit
Assistant Film Director: THANAKRIT WONGWARAPHAN
Cinematographer: Niramon Ross
Film Producer: Nattapon Kornkaew
Editor: Chonlasit Upanigkit
Costume Stylist: Pacharin Surawatanapongs
Post Producer: Patcharee Sakunrungwat
Post-Production Credits: One Cool Production

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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