With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.
TECH BITES: Asian music streaming platform, which already counts Coca-Cola, P&G and Unilever as ad clients, wants to scale its programmatic offering.
A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.
Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.
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