Jenny Chan 陳詠欣
Feb 21, 2017

Joox: We don't believe in conversion through audio ads

A music-streaming service that doesn't like the sound of audio ads? Joox explains why it's playing a markedly different tune from Spotify.

A Joox promotion for Tim Tam

While Spotify and its partners, such as The Trade Desk, plug the power of audio ads as they deliver close to 100 percent listenability” and allow a full sonic palette at your disposal to tell stories, audio ads are not even on the list of tactics Tencent-owned Joox encourages its advertisers to consider.

We spoke with Poshu Yeung pictured below, VP of the International Business Group...

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