Faaez Samadi
Nov 15, 2016

Opportunity knocks in SEA music streaming: McKinsey

Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.

The rise of music streaming in Asia could be a goldmine for brands and advertisers that can find innovative new revenue models, according to a new report from McKinsey.

With the digital music industry in Southeast Asia in particular growing at more than 20 times the global average between 2011 and 2015, the opportunities for brands are significant.

Although Asia only accounts for 14 percent of global digital music revenue, Mc...

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