The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.
Japanese ad giant and automaker to launch three new entities that will provide marketing solutions for brands focused on the new world of mobility.
The companies will work together to provide deeper insight into consumer behaviour online.
The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.
HONG KONG - Trimaran PR Asia and Mazarine Groupe Paris have signed an agreement creating a joint venture called Mazarine Asia Pacific (众智亞洲), an integrated communication agency dedicated to luxury and premium brands.
HONG KONG - Bates CHI & Partners and JWT will form a joint venture in early July to handle the HSBC account, with Conrad Chiu heading up the new operation.
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