From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?
JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Brands from the region account for a quarter of the names on this year's brand-value ranking, including 17 from China.
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.
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