AD NUT's YAWNER OF THE WEEK: After Chan's 9.9 and 11.11 campy spectacles, the 12.12 film feels all-too familiar, much like all the numbers-based shopping festivals.
The martial arts icon makes his return for the e-retailer, this time fighting off bad boys with deals and discounts.
The action legend doesn't break any bones in his newest film, but he does dance in a silly way that delights our pal Ad Nut, who has a soft spot for Shopee's over-the-top, orange-drenched ads.
In which the carrier keeps its celebrity brand ambassador off camera until the very end.
As China moves to outlaw ridiculous celebrity endorsement claims, brands will need to learn new marketing tactics.
Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?
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