ipsos

Jan 15, 2020

Cyber coaxing: Nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

Nov 27, 2019

HK's big spenders are not optimistic, and Singaporeans agree

TOP OF THE CHARTS: Spending on many luxury categories is down at least 20% over the last three months in both cities, according to the 'Affluent Asia' research from Ipsos.

Nov 18, 2019

Mass cancellation of events in Hong Kong amid protests

As clashes intensify, events including the popular Rise conference and Clockenflap music festival have been cancelled or postponed.

Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

Oct 30, 2018

Ipsos heralds Asia's 'affluencers' as a marketer's dream

Ipsos releases its annual survey detailing the changing habits of Asia's most affluent consumers — and highlighting a new breed of high-spending opinion leaders

Oct 18, 2018

Ipsos acquires mystery-shopper assets from Market Pulse International

Deal gives the research company mystery-shopper capabilities in Australia, New Zealand and Thailand.