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Forrester's 2019 brand outlook: drop the toys and get back to work
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Nov 29, 2018

Forrester's 2019 brand outlook: drop the toys and get back to work

Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.

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Google hardware adds broadcast of voice commands
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Nov 14, 2017

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.

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App engagement looms large for APAC marketers
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Mar 1, 2017

App engagement looms large for APAC marketers

A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.

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Connected tech? Asian consumers say 'bring it on'
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Mar 22, 2016

Connected tech? Asian consumers say 'bring it on'

SINGAPORE - Consumers in APAC are more likely to be receptive to digitally connected products and the Internet of Things than their counterparts around the world, according to new research from Mindshare.

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