Aug 10, 2021

What your microwave knows about you: IOT data in marketing

While the internet of things has so far failed to revolutionise marketing, a recently revealed service from Dentsu is using data from Sharp appliances to harvest consumer insights and tailor digital advertising.

Nov 29, 2018

Forrester's 2019 brand outlook: drop the toys and get back to work

Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.

Nov 14, 2017

Google hardware adds broadcast of voice commands

Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.

Mar 1, 2017

App engagement looms large for APAC marketers

A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.