While the internet of things has so far failed to revolutionise marketing, a recently revealed service from Dentsu is using data from Sharp appliances to harvest consumer insights and tailor digital advertising.
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.
From smartphones to smarthomes, the Chinese company is diversifying products and services.
Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.
A study by Econsultancy and Adobe shows that marketers in APAC are banking on app engagement, with personalisation as their strategy for the year ahead.
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