More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.
Indonesia and Philippines are high on CEO Hugo Drayton's agenda.
Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
HONG KONG - InSkin Media, a London-based ad tech company, has launched in the territory, with Angeline Lodhia leading the charge.
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