The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.
Indonesia and Philippines are high on CEO Hugo Drayton's agenda.
Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
HONG KONG - InSkin Media, a London-based ad tech company, has launched in the territory, with Angeline Lodhia leading the charge.
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