inskin

Aug 28, 2019

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.

Oct 11, 2016

InSkin Media plans to double APAC's share of revenue: CEO

Indonesia and Philippines are high on CEO Hugo Drayton's agenda.

Aug 18, 2015

Brands need to stop relying on CTR: ISM

Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.

Jul 10, 2013

InSkin Media wants brands to focus on engagement, not accidental clicks

HONG KONG - InSkin Media, a London-based ad tech company, has launched in the territory, with Angeline Lodhia leading the charge.