Nov 15, 2017

CASE STUDY: How Innisfree got Malaysians to try beauty serum

Looking to make waves in the skincare industry, Innisfree turned to VML to launch a social media campaign for its new product that was both engaging and educational.

Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

Sep 30, 2016

Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases

Bubbly music video aims to introduce new Cushion product in memorable style.

Nov 20, 2013

Amorepacific appoints digital agency for innisfree

SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.

Feb 17, 2010

Why Missha is falling behind in Korea cosmetics race

The budget brand was credited with inventing a market segment but it has since lost ground to competitors.