The appointment comes after a pitch called in August, which involved at least another undisclosed agency. It marks also the second partnership between Amorepacific and Blugrapes, after the agency won the Laneige regional account earlier.
Blugrapes will be responsible for advising, conceptualising and deploying social media for innisfree for a period of six months. It will also be handling consumer engagement and management.
innisfree is currently expanding across Asean, starting with Singapore. Its first store will be opening in late November at Takashimaya, Ngee Ann City. The appointment is only for the Singapore market.