Racheal Lee
Nov 20, 2013

Amorepacific appoints digital agency for innisfree

SINGAPORE - South Korean skincare company Amorepacific Corporation has appointed Blugrapes as the official social media agency for innisfree.

Amorepacific appoints digital agency for innisfree

The appointment comes after a pitch called in August, which involved at least another undisclosed agency. It marks also the second partnership between Amorepacific and Blugrapes, after the agency won the Laneige regional account earlier.

Blugrapes will be responsible for advising, conceptualising and deploying social media for innisfree for a period of six months. It will also be handling consumer engagement and management.

innisfree is currently expanding across Asean, starting with Singapore. Its first store will be opening in late November at Takashimaya, Ngee Ann City. The appointment is only for the Singapore market.

Related Articles

Just Published

1 hour ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

1 hour ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

2 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

2 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.