Ad Nut
Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

In 'Someday in Jeju', a VR experience launched by Innisfree and Korean digital agency PostVisual part of J. Walter Thompson, the viewer picks up a hitchhiker who turns out to be actor Lee Min Ho. The hearthrob then leads the viewer on a tour of Jeju island, the Unesco World Heritage site where the brand supposedly originated.

Although nothing more risqué than virtual hand-holding takes place, one young woman's heart rate doubled to...

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