Ad Nut
Jan 9, 2017

Innisfree and Lee Min Ho set hearts aflutter with VR

Skincare brand's VR 'date' with Korean actor sends heart rates soaring—literally.

In 'Someday in Jeju', a VR experience launched by Innisfree and Korean digital agency PostVisual (part of J. Walter Thompson), the viewer picks up a hitchhiker who turns out to be actor Lee Min Ho. The hearthrob then leads the viewer on a tour of Jeju island, the Unesco World Heritage site where the brand supposedly originated.

Although nothing more risqué than virtual hand-holding takes place, one young woman's heart rate doubled to 179 beats per minute while experiencing the virtual date, as shown in the above video.

The VR experience launched back in September in Korea and Shanghai, but will be appearing in other Asian cities.

Ad Nut does not advise picking up hitchhikers: Some of them may not be interested only in talking about the origins of cosmetic products.

CREDITS: PostVisual

Una Seol - chief creative officer
Hyunbok Jung - creative director
Seolbreak Shon – programmer
Taebong Kim – art director
Hyunhee Park – writer
Minjoon Cho – designer
Jihyun Park – designer
Sunguk Kim - director
Minsang Yi – producer
Hyunjoo Kim – digital artist
Kangrok Kim – digital artist
Eunyoun Jun  – contents strategist
Angeun Jeong– contents strategist
Team ‘xcox’ – creative technologist
Team ‘drone orange’ – cinematographer

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