TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
"We’re not designing convention centres, we’re planning hotels which have smaller venues for first-class events."
Agency will handle all media work in 17 markets.
PR agency overseeing campaign to introduce new property from Hong Kong-founded hotel group.
SHANGHAI - China is the only market in Asia Pacific where the multimillion-dollar media plan for Waldorf Astoria's new global advertising campaign is executed.
SINGAPORE - With a recently opened beach resort in Phuket, Outrigger Enterprises Group is planning big in Asia Pacific. Sean Dee, the brand's global CMO, talks about how the lodging and hospitality company focuses on being a local expert and using digital tools to drive its expansion.
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