hotel
Chinese tourists' top hotel brands, travel apps and search terms
TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.
Architect Jean-Michel Gathy on designing bespoke luxury event spaces
"We’re not designing convention centres, we’re planning hotels which have smaller venues for first-class events."
Starcom Singapore wins Banyan Tree global remit
Agency will handle all media work in 17 markets.
W Asia to handle launch PR for new Singapore Park Hotel
PR agency overseeing campaign to introduce new property from Hong Kong-founded hotel group.
Waldorf Astoria introduces Olga Kurylenko as face of global campaign
SHANGHAI - China is the only market in Asia Pacific where the multimillion-dollar media plan for Waldorf Astoria's new global advertising campaign is executed.
Digital and localisation are key to success in hospitality: Outrigger
SINGAPORE - With a recently opened beach resort in Phuket, Outrigger Enterprises Group is planning big in Asia Pacific. Sean Dee, the brand's global CMO, talks about how the lodging and hospitality company focuses on being a local expert and using digital tools to drive its expansion.
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