Faaez Samadi
Apr 9, 2018

Starcom Singapore wins Banyan Tree global remit

Agency will handle all media work in 17 markets.

Banyan Tree's Ungasan Resort in Bali
Banyan Tree's Ungasan Resort in Bali

Banyan Tree Hotel & Resorts has appointed Starcom Singapore as its global media agency in 17 markets.

Headquartered in Singapore, Banyan Tree operates more than 40 resorts and hotels, as well as spas, retail galleries and golf courses in 28 countries.

Starcom will be responsible for media strategy, data analytics and activations for all Banyan Tree brands – which include Angsana, Cassia and Dhawa – across markets including Singapore, Indonesia, Thailand, Malaysia and South Korea.

Ian Loon, managing director of Starcom Singapore, said he is extremely proud of the win, while Des Pugson, Banyan Tree senior vice president and managing director, said he has confidence in the agency’s “value-added expertise”.

Related Articles

Just Published

34 minutes ago

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

49 minutes ago

Isobar HK names CEO in continuing DAN recast

David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.

1 hour ago

Hong Kong 'virtual' insurance company launches ...

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.

1 hour ago

Indonesia telcos lead YouTube's list of the year's ...

IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.