TODAY'S EDITION 06/25/2026

Latest

Colgate's newest daily routine: A dose of creator K-drama

Marketing EVP Samir Singh breaks down Colgate's latest campaign and how the brand aims to blend storytelling, social activation, and AI-generated content into avid consumer participation.

Father-son story drives AIA’s latest emotional insurance campaign

AIA is looking to reframe insurance as an act of love, rather than a numbers-driven purchase, with an emotional father-son story from BBDO Hong Kong.

OMD Australia names new COO and Sydney MD

Details on this appointment and more in our weekly roundup.

Promoted content

The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?

Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different

Accenture Song on Whalar, ‘new creativity’ and plans to do media ‘differently’

Chief executive Ndidi Oteh spoke at Cannes Lions about the agency's growing specialisms and strategic investments.

The Knowledge

Omnicom agencies dominate top of June global media rankings

Meanwhile, Publicis Groupe rises in the holding company league.

The Work



OPINIONS


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