A Chinese court has handed down a life sentence to WPP's former ad-buying chief for China, Di Fei, following a $176 million bribery scandal.
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The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?
Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different
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