The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
Cinematic extravaganza jarringly brought back to Earth by beverage intervention.
Happiness Saigon held an event called ‘1-2-3 Creative Connectivity agency’ exclusive to the agency’s clients and partners. Alan Cerutti, CEO, Happiness Saigon; Geoffrey Hantson, CCO, Happiness and Karen Corrigan, CEO, Happiness Group were at the event to announce the agency’s “creative connectivity” positioning.
VIETNAM - The number of wild tigers has dwindled from 100,000 a hundred years ago to an estimated 3,200 today. Panthera, a global conservation group, wants to change that with a 'Tiger royalty'.
VIETNAM - Creative agency Happiness Saigon is running a campaign that aims to help unemployed people and aspiring copywriters simultaneously.
HO CHI MINH - Happiness Group, a Brussels-based agency, has opened for business in Vietnam with Nivea as its anchor client.
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