Dec 19, 2023

Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Sep 14, 2022

Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK

The global media leader for GSK Consumer is restructuring the pharma giant’s media team to build stronger in-housing capabilities. He also happens to be the APAC media chair at the WFA.

Jun 10, 2022

GSK updates brand identity following renewed purpose

REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.

Dec 13, 2019

GSK consolidates Pfizer consumer healthcare media with Publicis Media

The win beefs up responsibilities for bespoke service platformGSK.

Dec 13, 2019

IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis

Separately, WPP retains GSK's US pharma media business.