The global media leader for GSK Consumer is restructuring the pharma giant’s media team to build stronger in-housing capabilities. He also happens to be the APAC media chair at the WFA.
Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
The win beefs up responsibilities for bespoke service platformGSK.
Separately, WPP retains GSK's US pharma media business.
The fee on the account is estimated at $30 million.
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