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Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
Asia-Pacific Power List 2022: Silas Lewis-Meilus, GSK
The global media leader for GSK Consumer is restructuring the pharma giant’s media team to build stronger in-housing capabilities. He also happens to be the APAC media chair at the WFA.
Silas Lewis-Meilus: What does it take to truly change the game?
Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.
GSK updates brand identity following renewed purpose
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
GSK consolidates Pfizer consumer healthcare media with Publicis Media
The win beefs up responsibilities for bespoke service platformGSK.
IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
Separately, WPP retains GSK's US pharma media business.
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