New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.
Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.
SECTOR ANALYSIS: Short-term promotions eating away at long-term profitability, competition and changing consumer behaviors all mount a challenge to Asian grocery names. But key differentiators to attract shoppers and boost loyalty can still be found in core industry functions.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
SHANGHAI - According to CTR's latest Kantar Worldpanel data, Western retailers are struggling to gain share against the Sun Art Group, which has seen strong growth driven by the opening of 50 new Auchan and RT-Mart stores during 2013.
When it comes to buying food to eat at home, consumers across Asia hold widely varying views on offerings such as artisanal foods, DIY kits, and packaged food branded by restaurants or celebrity chefs, according to research by Ipsos Innoquest. For more on the study, please see the related-article link at the bottom of this page.
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