The fee on the account is estimated at $30 million.
Pharma giant GlaxoSmithKline has reportedly launched a review of its US $1.8 billion global media agency arrangements, putting MediaCom and PHD on alert.
SINGAPORE - Pharmaceutical brand GlaxoSmithKline (GSK) is letting consumers hear directly from sensitive teeth in a campaign for Sensodyne that uses AR (augmented reality) technology.
GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.
SINGAPORE - GlaxoSmithKline (GSK) has collaborated with Grey Singapore to launch its 'Don't rub. Relieve' OOH campaign for its Eye Mo products, emphasising its benefits in relieving tired and strained eyes.
JAKARTA - Grey Group Indonesia has appointed industry veteran Randy Rinaldi as executive creative director to oversee creative duties across the agency’s roster of clients including Procter & Gamble, GlaxoSmithKline, AXA, Pfizer, Telkom, Mayora and Orang Tua Group.
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