GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Pharmaceutical giant GlaxoSmithKline has issued a global creative review for its Rx business, which has an estimated fee of $30 million, according to people with knowledge of the matter.

The review, which Campaign US has learned is being handled internally and led by procurement, comes a year after GSK awarded its $1.7 billion media business to Publicis Media.

People with knowledge of the matter say the pharma account in review...

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