Staff Reporters
Oct 26, 2010

Grey appoints Randy Rinaldi as ECD in Indonesia

JAKARTA - Grey Group Indonesia has appointed industry veteran Randy Rinaldi as executive creative director to oversee creative duties across the agency’s roster of clients including Procter & Gamble, GlaxoSmithKline, AXA, Pfizer, Telkom, Mayora and Orang Tua Group.

Randy Rinaldi, executive creative director, Grey, Indonesia
Randy Rinaldi, executive creative director, Grey, Indonesia

Reporting to Agus Sudradjat, president director of Grey Group Indonesia, Rinaldi will work in close partnership with Ali Shabaz, chief creative officer for Grey Group Singapore, Indonesia and Thailand.

“Randy’s appointment reinforces our commitment to deliver 'Famously Effective' communications for our clients," said Sudradjat.

"He comes with tremendous experience across categories covering local, regional and global markets, having worked with clients Procter & Gamble, Nestle, HSBC, LG, Samsung, Telkomsel, Mitsubishi Motors and Gudang Garam, just to name a few,” Sudrajat added.

Rinaldi also has several awards to his name including Cannes Lions, New York Festivals and AdFest, and a reputation for being an unconventional thinker; an individual who always delivers beyond the expected.

Responding to the appointment, Shabaz said, “With 14 years of solid industry experience, Randy’s skills and maturity will provide added value to the agency’s creative product."

Rinaldi responded saying, “I am looking forward to working with Grey Group Indonesia and collaborating with some of the industry’s best talents in the network."

He said that he admired the work that Grey Group had produced, and was excited to take up the challenge and to be a part of the team.

Rinaldi's most noteworthy campaign titled ‘Mud flow’ won a Gold Spike at Spikes Asia 2010, and is also currently shortlisted for London International Awards 2010.

Rinaldi was previously executive creative director at Publicis, and was creative director at JWT and Leo Burnett, all based in Indonesia.

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