general electric

Jul 19, 2022

General Electric unveils brand names as it plans split to three new future companies

REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.

Mar 20, 2014

From geek to chic? General Electric accelerates B2B2C strategy in China

SHANGHAI – General Electric knows that business decision-makers are not emotionless geeks, so the company doesn't treat them that way in its marketing. In fact, as the company's China marketing lead explains in this exclusive interview, B2B does not mean 'boring to boring', and GE is taking its B2B2C approach even further.

Jul 10, 2013

Media agency heads gather in Hong Kong for final GE pitch presentations

HONG KONG - Media agency leaders from around the region and the world have gathered here for the final leg of General Electric's (GE) global media review.

Jun 26, 2013

General Electric launches Asean version of ‘GE Works’ campaign

KUALA LUMPUR - General Electric (GE) has launched the Asean version of its thematic global ‘GE Works’ campaign.

Oct 15, 2012

General Electric showcases new technology to deploy weight of B2B brand in China

SHANGHAI - General Electric (GE) has invested in digital brand-experience 'showspaces' to exhibit numerous technological achievements under its 'In China for China' corporate strategy, the latest being a technology centre in Shanghai and innovation centres in Chengdu and Xi'an.

Aug 24, 2011

Miriam Glick joins The Economist Group Asia Pacific as associate director of marketing and sponsorship

ASIA-PACIFIC - The Economist Group has appointed Miriam Glick to the role of associate director, marketing and sponsorship, for Asia Pacific.