gender stereotypes

Mar 8, 2023

Breaking the cliches, smashing stereotypes, one campaign at a time

Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.

Nov 22, 2022

Shequal tackles female stereotypes in Australian advertising

The Australian advertising equality group addresses gender stereotyping in ads to avoid reinforcing harmful societal norms.

May 28, 2019

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.