The campaign will be spread across TV, digital, outdoor and social media.
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.
To mark International Women's Day, participants can receive a 20% discount to the two-day conference and workshop for today only.
The new targets come as part of its ambition to become "the world’s most diverse and inclusive tech company".
More often than not, gender and other diversity initiatives, whilst promoting inclusivity, end up being exclusive by nature, say observers.
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