Survey found three-quarters of CMOs are expecting negative impact of pandemic to be short-lived.
The trend of brands combining personalisation engines and customer data platforms is risky but can be managed with careful observation.
Gartner for Marketers report predicts 80% will stop investing in personalisation over next five years.
ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.
ASIA-PACIFIC - Mobile transactions in Asia-Pacific are expected to grow 38 per cent in value this year to reach US$74 billion, and the region will lead the world with $165 billion in mobile transactions in 2016, according to Gartner.
ASIA-PACIFIC - The world's appetite for mobile phones slowed in the first quarter of 2013, but consumers in Asia-Pacific are no less voracious and now account for more than half of all worldwide sales, according to the latest report from Gartner.
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