The 2016 edition of the FSM (Financial Services Marketing) Forum attracted around 150 delegates yesterday in Hong Kong for a full-day conference that focused on issues of transparency and trust, rebranding for emotional impact, use of fintech innovations and more.
Day-long conference opens with trust discussion that emphasises fundamentals and content with empathy.
The programme for the FSM Forum, taking place on 10 November in Hong Kong, includes speakers from a wide range of banking and insurance institutions.
Photos from Campaign's Financial Services Marketing forum, held yesterday in Hong Kong. Please see the related-article link at the bottom of the page for highlights and takeaways from the day.
HONG KONG - The opening panel at the Financial Services Marketing Forum this morning set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.
HONG KONG – At Campaign Asia-Pacific's Financial Services Marketing conference here yesterday, marketers from banks, asset-management firms and insurance companies took a good hard look at the challenges they face while sharing practical lessons from both inside and outside the finance industry.
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