francesco lagutaine

Aug 3, 2020

Manulife's former Asia-based CMO moves stateside to helm M&T Bank's marketing

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.

Nov 22, 2018

Driving Manulife's brand overhaul with a brighter shade of green

The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.

Jul 8, 2011

Innovation Insiders: Citi CMO Francesco Lagutaine

In the first of a regular series that goes inside global companies to see how they are grappling with the challenge of making innovation a central part of how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Francesco Lagutaine, CMO for Citi Asia-Pacific.

Mar 10, 2011

Citi's Francesco Lagutaine joins UA&P Tambuli Awards 2011 jury

PHILIPPINES – Francesco Lagutaine, regional head of marketing and customer experience in Asia-Pacific at Citibank, has been selected as the seventh member of the regional jury at the UA&P Tambuli Awards 2011.

Nov 22, 2010

CampaignTV: Citibank's Francesco Lagutaine sees potential in every Asian market

SINGAPORE - Francesco Lagutaine, chief marketing officer for Asia-Pacific at Citibank, discusses the influences on the bank's marketing strategy to date and target markets in 2011 in the first of this four-part CampaignTV series titled 'The Changing Media Landscape', sponsored by the FT.

Nov 22, 2010

CampaignTV: Citibank's Francesco Lagutaine sees potential in every Asian market

SINGAPORE - Francesco Lagutaine, chief marketing officer for Asia-Pacific at Citibank, discusses the influences on the bank's marketing strategy to date and target markets in 2011 in the first of this four-part CampaignTV series titled 'The Changing Media Landscape', sponsored by the FT.