The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.
The principal creative at Wolff Olins on what CMOs should take away from sessions at Busan’s Mad Stars 2022.
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
The hybrid event will take place as a digital-first festival with live and on-demand content and experiences.
A new date hasn’t been confirmed, but organisers say it will be “later this year”.
A merging of online and offline in a wild neon-lit activation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins