A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
The fast-food chain, along with McCann Worldgroup Philippines, reminds us of pandemic-tinged stories of sacrifice and struggle on the occasion of Father's Day.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
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