fashion marketing
Mar 31, 2025
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
Oct 25, 2024
Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith
The digital experience was created by RGA UK.
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