The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.
Akinori Takamura, CEO of influencer marketing agency CyberBuzz, wants to tackle the scourge of fake followers before it becomes a major problem in Japan.
Zombies—automated programs that follow and even post responses on social-media sites—may inflate a brand's sense of its success. Kevin Lee, director at Skye Analytics, a division of Skye Media, explains how to spot zombies and avoid their evil ways to build true online engagement.
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