Gold wins from Leo and Ogilvy extended Singapore’s lead, with solid showings from South Korea and New Zealand, but APAC has yet to secure a Grand Prix.
TODAY'S EDITION
06/25/2026
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The Knowledge
Omnicom agencies dominate top of June global media rankings
Meanwhile, Publicis Groupe rises in the holding company league.
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The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?
Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different
Indie agencies snap up account wins across APAC
Mutant, Vamp, and Chariot pick up new clients following competitive pitches.
OpenAI ‘clearly in the ad business now’ as it reveals future plans
AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.
ALDI Australia’s new ‘ALDI Prices’ campaign steers clear of consumer urgency
The supermarket’s new campaign highlights a stress-free haven of low prices you never have to chase.
Meta launches complete AI creative ad ecosystem
From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.
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Promoted content
The brand/performance conundrum is still critical, say marketers. Can new channels and AI technology help solve it?
Fragmented audience attention and soaring media costs mean traditional tactics don’t always deliver. APAC marketing leaders explain why they’re increasingly willing to try something different
OPINIONS
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Accenture Song’s Ndidi Oteh is the latest in the series.
Yannick Bolloré: Combine power of machines and understanding of human desire to win
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Yannick Bolloré of Havas completes the series.
Arthur Sadoun: People are our number one asset and key differentiator for our clients
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Arthur Sadoun of Publicis Groupe is next in the series.
The editor's diary from Cannes Lions 2026
Smart, unfiltered notes from the Croisette, as seen through the Campaign Asia editor's lens.
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
The Information
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.