Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.
Twitter’s decision to force a $44 billion buyout in court runs high risks for both parties – a public courtroom spat won’t benefit Musk or Twitter’s reputation.
Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?
One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.
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