elon musk
Twitter’s ad revenue slows as Musk deal hangs in the balance
Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.
Twitter vs Musk: You can't handle the truth!
Twitter’s decision to force a $44 billion buyout in court runs high risks for both parties – a public courtroom spat won’t benefit Musk or Twitter’s reputation.
Elon Musk’s back-to-office demands: Takeaways on employee experience
Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?
Agencies ‘disappointed’ by Twitter’s handling of misreported metrics
One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”
Twitter overstated user metrics for nearly three years
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.
How might Elon Musk’s free-speech stance affect Twitter advertisers?
The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.
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