BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?
There’s no denying that Elon Musk is in a precarious position. Just days ago, Twitter users voted for him to step down as head of the social media site in a shock poll. What’s even more shocking is that Musk created the poll, which is definitely not something a PR expert would have advised.
According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.
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