elon musk

Jul 25, 2022

Twitter’s ad revenue slows as Musk deal hangs in the balance

Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.

Jul 19, 2022

Twitter vs Musk: You can't handle the truth!

Twitter’s decision to force a $44 billion buyout in court runs high risks for both parties – a public courtroom spat won’t benefit Musk or Twitter’s reputation.

Jun 8, 2022

Elon Musk’s back-to-office demands: Takeaways on employee experience

Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?

May 6, 2022

Agencies ‘disappointed’ by Twitter’s handling of misreported metrics

One week after Twitter revealed a three-year long metrics error, agencies that Campaign spoke with are still waiting for official guidance from the platform. While Twitter is publicly presenting itself as “business as usual,” we’re told internal comms are “scattered” and “inconsistent.”

Apr 28, 2022

Twitter overstated user metrics for nearly three years

In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error.

Apr 27, 2022

How might Elon Musk’s free-speech stance affect Twitter advertisers?

The billionaire entrepreneur sees Twitter as a “digital town square,” but industry observers have serious concerns that unraveling content restrictions could open the door to toxicity, mis- and disinformation—and an advertising exodus.