elon musk

Sep 22, 2023

Twitter / X paywall? No one will pay for a town square without value

Amidst a flurry of changes, dropping ad revenues and now, possible subscription models, Clarity's Rachael Berkey gets real about why she won't be paying for 'Elon Musk’s shell of a global town square'.

Sep 7, 2023

Elon Musk may be toxic, but he might not be crazy

After more than ten years of trying to be a successful ad-supported business, perhaps taking a different path is the right thing to do.

Aug 21, 2023

Elon Musk reveals X users will no longer be able to block unwanted followers

In the latest round of ongoing announcements, Musk says the block feature will be deleted and only made available for direct messages.

Aug 10, 2023

Elon’s ‘X’ introduces new sensitivity controls in a bid to win back jilted advertisers

The social media platform is doing everything it can to lure back flailing ad revenue, as Musk recently revealed a 50% drop in numbers following concerns from buyers regarding safety, content and much more.

Aug 4, 2023

AFP sues Musk’s 'X' over its refusal to pay for news content

In a move that could set off a domino effect for like agencies, the AFP said the aim of the case is to force X to hand over data that will allow them to estimate a fair level of compensation for news shared.

Jul 31, 2023

Brands will benefit if X and Netflix turn their ad sales around

Elon Musk and the streaming giant underestimated the complexity of ad sales, but their platforms could yet be valuable options.