elon musk

Jan 16, 2023

Can Tesla reclaim the electric vehicle crown?

BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?

Dec 23, 2022

Why Elon Musk will fail without a PR team

There’s no denying that Elon Musk is in a precarious position. Just days ago, Twitter users voted for him to step down as head of the social media site in a shock poll. What’s even more shocking is that Musk created the poll, which is definitely not something a PR expert would have advised.

Dec 21, 2022

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Nov 15, 2022

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Nov 11, 2022

A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet

Things at Twitter under Elon Musk are weird. Very weird. But not enough for brands to say goodbye to the platform.

Nov 9, 2022

Twitter ad pause will have ‘little impact’ on media plans, ad buyers say

Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.