edward bell

Sep 20, 2023

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.

May 4, 2023

Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign

AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.

Jun 29, 2020

Asia-Pacific Power List 2020: Edward Bell, Cathay Pacific

Edward Bell has proven to be a steady captain even in turbulent times. Before the pandemic hit, he had led the airline onto a new and successful brand platform infused with more purpose.

May 10, 2019

The thinking behind Cathay Pacific's new motto

'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.

Mar 27, 2019

WFA names Raja Rajamannar president

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Jun 29, 2017

FCB rejigs China leadership

CEO Edward Bell heads to Cathay Pacific.